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Mos Def cancels Midi
Mos Def was the slightly surprising international headliner for Beijing’s Midi Festival this weekend. The most unreliable man in showbizness, now known only as Yasiin Bey and famed for bringing his...
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Vans敢放 “Dare to Play” online mixtape
Love is a mixtape, so they say. But for Vans x Midi Festival 2012, your mixtape is more of a risk than a love letter. Working with China’s favorite semi-legal streaming service Xiami as well as Sina...
View ArticleChinese Festival Consumers are Smart, Don’t Ya Know?
Editor’s note: a bit delayed, but this piece is as much about the general state of branding and commercial presence at large outdoor music festivals as it is about any specific event. It was written...
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Midi Electronic Festival
Midi Festival usually looks like this: But this weekend, it’s going to look a little more like this: Call us old-fashioned or short-sighted or whatever but we’ve never seen something like this before....
View ArticleMidi and Strawberry Music Festivals 2013: An Audience Matures
This blog does a pretty good job of reviewing and complaining about music festivals happening in Beijing, Shanghai, and sometimes even other cities (by our tireless contributors). However, from an...
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